The IFAC World Congress offers the complete view of control and automation including the theory, technology and application. The headline Automatic Control Meeting Societal Chal- lenges emphasizes the deep impact automation is expected to have on our society. About 3,000 academics and professionals of various disciplines will attend the World Congress. Advanced technology and up-to-date research will be presented, attracting theorists, engineers and stu- dents working in the broad field of automation and control. Automation can only be successful, if first-class theory and sustainable applications in produc- tion, products and services are linked closely. Therefore it is one of the important aims of IFAC to strengthen cooperation of industry and science. Germany, hosting the 21th World Congress, is proud of its automation industry and therefore will actively contribute to bridge the gap between theory and practice, frequently discussed by IFAC. By sponsoring, companies, institutions and organizations can benefit from exposure to about 3.000 delegates. There is a broad range of possibilities to support the 21th World Congress. Stay up-dated about the possibilities!